FOR IMMEDIATE RELEASE
IICRC Launches New Brand
Organization changes its name to The
Clean Trust
(VANCOUVER,
Wash.) October 14, 2011 – The Institute of Inspection, Cleaning and Restoration
Certification (IICRC) announced today the change of its name to The Clean
Trust at the fall 2011 Meeting & Instructors Symposium. Along with the new
name, a new, updated, branding campaign will be rolled out in the coming year.
“The
Clean Trust lets people know exactly what we do, in a business-like, technical,
professional way. We train. We set the standards. We certify. We vouch for a
technician’s ability and professionalism and thereby ease our customer’s
worries and concerns,” said Paul Pearce, The Clean Trust Chairman “Although the
acronym of the IICRC also had a meaning; it wasn’t as direct and easy to
understand.”
The
Clean Trust’s focus on cleaning, restoration and inspection, its three core
areas of expertise, will remain the same as the IICRC. Additionally, the certification
and standards on which the IICRC has built its reputation will remain at the
core of the organization. The Clean Trust will continue as an ANSI Standard
Development Organization (SDO) and pursue the development of standards for the
industry as a whole, aiming to provide the most up to date education for its
registrants.
“The
leadership discussed at length the benefits of a name change and ultimately
decided that it was in the best interest of our registrants to move forward
with a new name,” continued Pearce. “The name, The Clean Trust, reflects our
mission to identify and promote an international standard of care that
establishes and maintains the health, safety and welfare of the built
environment.”
The
Clean Trust signifies the expansion and growth of the IICRC. For almost 40
years, the IICRC has built a strong reputation within the cleaning, restoration
and inspection industry, but there has been an unclaimed opportunity to gain
momentum with other audiences, particularly the general public. The change to
The Clean Trust name provides additional marketing opportunities for the
organization to continue to propel its growth.
Materials
with the new name and an updated design will gradually rollout through the next
year. Available now for registrants and Certified Firms are new ID cards, a
general overview brochure, patches, and decals. An introductory video will also
be shown during training courses. In the coming months, the organization will
provide updated standards covers, trade show booth, newsletter and website.
For
more information, please contact The Clean Trust headquarters at (360)
693-5675, or visit the current website (www.iicrc.org) to
review the list of frequently asked questions regarding the new brand.
About The Clean Trust
The Clean Trust, formally known as The
Institute of Inspection, Cleaning and Restoration Certification (IICRC), is an ANSI-accredited standards
setting body
for the flooring inspection, floor covering and specialized fabric cleaning and
disaster restoration industries. Organized in 1972, The Clean Trust currently
represents more than 5,700 Certified Firms and 54,000 Certified Technicians in
22 countries. The Clean Trust, with participation from the entire industry,
sets standards for inspection, cleaning and disaster restoration.
The Clean Trust does not own schools, employ instructors, produce training
materials, or promote specific product brands, cleaning methods or systems. It
approves schools and instructors that meet the criteria established by The
Clean Trust. The Clean Trust also serves as a consumer referral source for
Certified Firms and Inspectors.
About Yellow Van
David Keiter, CEO of Yellow Van Cleaning & Restoration was elected to a 3 year term on the Board of Directors of the newly re-organized company “The Clean Trust”. Yellow Van is a member of the organization, and has achieved a designated position of “Certified Firm”. This is an exclusive achievement, held by only 5,700 companies in the United States, United Kingdom, Australia, and Japan. With locations in the tri-cities, Yellow Van serves the cleaning and restoration needs of 17 counties in South Central Nebraska. A locally owned, family business, Yellow Van offers janitorial services, commercial carpet cleaning, hard surface floor care, residential carpet cleaning and upholstery, and disaster restoration services. Yellow Van is a member of the Kearney, Hastings, and Grand Island Area Chamber of Commerce and is celebrating 30 years of business. They can be reached at 1-800-828-3969 for 24 hour Emergency Response or online at www.yellowvan.com.
SOURCE Yellow Van Cleaning & Restoration 1-800-828-3969
