
Busy homes with people and pets.
The typical family runs on a tight
schedule these days with sports activities, lessons, school, meetings,
homework, and other commitments. This
means lots of traffic in our homes!
Also, 62% of homes in the U.S. have pets, which adds to the maintenance
demands. Then add in the day-to-day
items of spilled food, tracked-in dirt and grime, and the occasional water
intrusion, and you have a floor that needs some regular care!

My flooring doesn’t ‘look’ dirty, why should I clean?
High quality rugs do a great job of
hiding dirt; that’s part of why they are so popular! The carpet in a home is the biggest filter
for the air you breathe—so imagine how much more filtering has to happen in a
home that does not have wall-to-wall carpeting.
Regular cleaning removes the dirt trapped between fibers, which, over
time, will damage the rug if it is not maintained.